Each student is required to complete a descriptive research report, in APA format,
which communicates an understanding of what we really do. Read Chapter 3 of the
document Strategies for Marketing Your Fire Department Today and Beyond, review the
additional artifacts provided, conduct supplemental research as you deem appropriate.
Address the following items in your work:
โข Discuss how the Madison Fire Department’s Annual Plan describes what the fire
department does.
โข Describe how the Madison Fire Departments Annual Report addresses the value
of the fire services.
โข Describe what the fire problem is and who is responsible for it.
โข Describe how the Plano Fire Department owns the results achieved through the
monthly report provided.
โข How are these documents and actions reflective of a Fire Department Public
Relations Program?
โข What would you do differently?
โข Provide a meaningful conclusion to your analysis.
* Use Times New Roman font size 12 for this assignment.
* Use the Publication Manual of the American Psychological Association [APA],
7th edition as reference to complete the class project. Take the following steps to complete this assignment:
1. Read Chapter 3 of the document Strategies for Marketing Your Fire Department
Today and Beyond.
2. Read and study the additional artifacts provided.
3. Conduct additional research as you deem necessary.
4. Write a descriptive research paper which provides a meaningful conclusion and/or
summary that is based on the material presented in the body of your work. This
descriptive research paper/article must include all of the following:
โข Title Page
โข Introduction
โข Literature Review
โข Conclusion
โข Reference Page

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