Ford Motor Co. is preparing new rules for how it sells electric vehicles, a shift that is concerning some dealers and seen as challenging the traditional franchise model.
For what reasons is Ford planning to change how its vehicles are sold?
In what ways has consumer behavior changed over time in the auto industry?
How are dealers reacting to Ford’s proposed changes to its sales model? Why?
What do you envision will be the future role of dealerships if Ford and other auto makers transition to more of a direct selling model?
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