Assignment:
This assignment will require you to make some logical assumptions about a corporation, its structure, and its products and services. Choosing a well-known business will make it easier for you to find relevant information. Look for a company with an active business profile on several social media sites and a robust web presence: website, blog, product information, and marketing campaigns.
Instructions:
You lead the marketing department at this company. The CEO is looking to increase sales. Therefore, they have tasked you with conducting a survey that will give them insight into consumer opinion, product usage, and purchasing habits. The expectation is that your findings will help you determine how to influence those behaviors. Prepare a professional presentation (using PowerPoint, Google Slides, or slide software of your choice) for stakeholders and executives. The slides must include:
Title.
Overview: including key issues you’re trying to solve and why.
Consider: What are your research objectives?
Project Introduction.
A brief explanation of why the research is necessary and the importance of the results.
Consider: Who are your stakeholders and why do you believe they will be interested in or affected by the survey results? Base your answer on the objectives.
How might the results impact marketing strategy?
Consider: Explaining how and why the answers will inform your objectives.
What type of survey are you conducting and why? List a minimum of three open-ended survey questions.
The facilities and resources you’re requesting and why.
Consider: List all departments interested in or affected by the anticipated results and why. Identify the type of survey you will be conducting and the facilities and resources you might request.
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