Should be around 10 double-spaced pages including citations and references in the APA style with the text font of Times New Roman 12. Need to find a case of consumer decision-making process (e.g., motivational theories, attitude models, digital word-of-mouth, and user generated content).
The project is required on a topic about the “Consumer decision-making models in conventional VS digital business”. Required to find a case of consumer decision-making process (e.g., motivational theories, attitude models, digital word-of-mouth, and user generated content).
The essay should be around 10 double-spaced pages including citations and references in the APA style with the text font of Times New Roman 12:
• Overview. What is the consumption process? What models are associated with the process? What is your attitude toward the change of consumers’ decision-making from conventional business to the digital business? When/how did you experience the change?
• Consumer. Describe the background in terms of geographic, demographic, psychographic, and behavioristic factors. Describe consumer levels of involvement with the business.
• Business. What are the major changes taking place in the marketplace (e.g., changes in target market needs/wants, changes in competitive structure and strategies, technology, and regulation). Regarding the business give its major competitors and provide a positioning statement.
• Theory/model. Explain relevant consumer behavior theories and models (e.g., classical conditioning, instrumental conditioning, balance theory, cognitive dissonance theory, social judgment theory, theory of reasoned action, self-perception theory, elaboration likelihood model, schema incongruity processing theory, and signaling theory).
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